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University of Southampton Online Course Digital Marketing

Études Formations MOOC
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Generally people have interest in new concepts and applications of digital marketing. Making people aware of the latest trends in digital marketing University of Southampton is offering free online course with Future Learn. This MOOC takes an informal “story telling” approach, encouraging applicants to share their own stories as consumers and/or marketers. This course is intended for those with an interest in digital marketing, and does not require any previous experience of the subject. The course will start from October 19, 2015.

Course Details In Brief

Level: Introductory
Length: 3 weeks
Effort: 3 hours pw
Subject: Digital Marketing

Institution: University of Southampton and Future Learn
Languages: English
Price: Free
Certificate Available: Yes
Session: Starts October 19, 2015.

Why Choose University of Southampton MOOC?

This is a free online course it can be accessed free of charge. Applicants not having previous experience or studying any subject can apply for this course. Applicants can get a personalized, printed certificate. The course will take place online and will consist of a variety of videos, articles, discussions and activities based on your experience. Ranked among the top 100 in the world, Southampton is a forward-thinking university that works at the cutting-edge of research, bringing a positive impact to global societies in a wide range of areas such as computer science, oceanography, sustainable energy, engineering and medicine. The University has thousands of academics and staff working to unlock the potential and support the ambition of more than 22,000 students and an exciting new community of learners from around the world studying its sector-leading MOOCs.

Course Introduction

You should be willing to reflect upon the ideas we will discuss in the context of your own experiences, and to share your stories and reflections with others on the course.

You will be encouraged to create and share digital assets through interactive exercises and games and post a short video at the end of the course reflecting on what you have learned and how you will make use of the skills you have acquired. This MOOC will focus on emerging trends in digital culture and online consumer behaviour, data analytics and privacy. Throughout the course, the university examines the implications of these developments for both marketers and consumers.

You Will Learn

This short course introduces the applicants to exciting new concepts and applications of digital marketing.

For detailed information go through Future Learn.


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