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2013 International Master’s Scholarships in Service and Experience Design in Italy

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Domus Academy in partnership with Park Hyatt offers ‘My 5 Star Experience Competition’ for scholarships to pursue Master in Service & Experience Design. The competition is open to professionals and graduates in business and design-related disciplines, humanity studies, social sciences, and communication. The candidates will identify new service packages tailored to the desires of specific user targets and clusters visiting Milan for a week or a weekend.Three international masters scholarships of 70% , 50% and 30% of the total tuition fee of the Master Program are offered as prizes. The works must be mailed to Domus Academy by and not later than 3rd May 2013.

Study Subject(s):The scholarship is provided to study Master in Service & Experience Design.
Course Level:This scholarship is for pursuing Masters degree level.
Scholarship Provider: Domus Academy in partnership with Park Hyatt
Scholarship can be taken at: Italy

Eligibility: Candidates holding a first-level academic diploma or BA degree, or about to graduate within the academic year 2012/13 and with a knowledge of the English language (IELTS 5.0 academic or equivalent certificate minimum).

Scholarship Open for Students of Following Countries: The International students can apply for this scholarship.

Scholarship Description: The Master in Service and Experience Design emphasizes the central position covered by users and user experience in the innovations of the service industries. The Master’s distinctive approach is to consider the experience along parameters of quality and effectiveness for a good service performance: such a dimension depends on sensitive and emotional aspects, linked to human nature, behavior, and cultural backgrounds. The Master’s program offers the most advanced methodologies, resources and tools for service design and a series of project activities experiencing service design (a learning by designing approach) for the broadest range of service industries. The Master’s program focuses on consumer services: from banks and insurance, hospitality and tourism, mobility and transportation, entertainment and culture, retail and commerce, to healthcare and public services.

Number of awards offered: Three Scholarships are offered.

Duration of award(s): Scholarships are awarded on total tuition fee of Master Program.

What does it cover?
One scholarship covering 70% of the total tuition fee of the Master Program.
One scholarship covering 50% of the total tuition fee of the Master Program.
One scholarship covering 30% of the total tuition fee of the Master Program.

Selection Criteria: Not Known

Notification: Candidates will be informed about the results of the competition by e-mail on 17th May 2013.

How to Apply: Projects in digital format must be sent by e-mail to competitions-at-domusacademy.it. Paper works must be sent by post. Participants can choose the presentation technique that better express their skills (they can use hand sketches, digital illustrations, 3D renderings, etc): maximum 5 A3 boards in .PDF or .TIFF files.

  • Short written description of the project: maximum 1 A4 page.
  • Curriculum vitae of the participant: maximum 1 A4 page
  • Statement of purpose: maximum 5 lines on an A4 page.
  • Domus Academy Application Form*

The candidates are asked to send their materials in one sole file in .PDF format. Any further attached material will be considered a plus and will be evaluated by the jury. * Application fee is waived for competition participants

Scholarship Application Deadline: The deadline for International scholarships applications is 3rd May 2013.

Further Official Scholarship Information and Application


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